Annapoorna Masalas and Spices launches regional masala blends

As part of its transformation plan, one of the country’s oldest spice processing brands Annapoorna Masalas and Spices, has adopted a new strategy under ‘Annapoorna 2.0’, which targets around Rs 500 crore in the next five years. The company is also eyeing its own retail network.

The 45-year-old Coimbatore-based brand is now headed by third-generation owners under the leadership of Executive Director Vijay Prasad, who is spearheading Annapoorna 2.0.