Annapoorna Masalas and Spices launches regional masala blends

Best Masala Powder in Tamil Nadud

As part of its transformation plan, one of the country’s oldest spice processing brands Annapoorna Masalas and Spices, has adopted a new strategy under ‘Annapoorna 2.0’, which targets around Rs 500 crore in the next five years. The company is also eyeing its own retail network.

The 45-year-old Coimbatore-based brand is now headed by third-generation owners under the leadership of Executive Director Vijay Prasad, who is spearheading Annapoorna 2.0.