A family-owned masala business in TN plans to hit markets in the South

Annapoorna Masalas and Spices, which started off as a small-time supplier of masalas and spices to city hotels in Coimbatore 45 years ago, is now planning to expand to all the Southern States in the next few months.

Vijay Prasad, a third-generation entrepreneur, has chalked out ambitious plans to go beyond Tamil Nadu, expanding to Karnataka, Kerala, Andhra Pradesh, Telangana by launching masalas for popular local cuisines.